Home > Commentary > Kings goalie Jonathan Bernier must say goodbye to Hollywood mask or pay up, says report

Kings goalie Jonathan Bernier must say goodbye to Hollywood mask or pay up, says report

This has to be by far the stupidest thing I have ever heard of!!

Article by Greg Wyshynski


For the last two seasons, Los Angeles Kings goaltender Jonathan Bernier has worn a mask that honors the city’s movie industry, with a film reel and the iconic “HOLLYWOOD” sign depicted on its right side. According to Kings blogger John Hovan of Mayor’s Manor, the owner of the Hollywood sign’s trademark is now yelling “cut.”

From the Mayor:

Apparently the folks who own the Hollywood sign have been in touch with the NHL regarding Jonathan Bernier’s mask. According to sources, Bernier either needs to remove the sign from his current mask or he must pay royalties for using it.

After his pre-game skate this morning, Bernier appeared frustrated by the entire issue, saying ‘I don’t understand. Guys here have been using the Hollywood sign on their masks going all the way back to Kelly Hrudey.”

Hovan spoke to Hrudey, the former Kings netminder, who expressed disappointment that the trademark issue has come up over Bernier’s mask.

The word “Hollywood” isn’t trademarked. The Hollywood Chamber of Commerce, however, owns “certain trademark rights for usage of the sign or its likeness for commercial purposes.” (The commissioned creation of a goalie mask, we imagine, would fit that description.)

The sign trademark was an issue in April 2011 when the town of Wellington, New Zealand, attempted to create a “WELLYWOOD” sign to promote its film industry. The Hollywood Chamber of Commerce demanded they needed permission to do so and threatened legal action.

We reached out to Bernier mask artist Dave Gunnarsson for comment and will update if he offers one.

Meanwhile, Hovan reports that Bernier could debut a new mask “designed by an L.A. graffiti/tattoo artist” before the end of the season. His retro mask, seen here, also didn’t include the “HOLLYWOOD” sign. (UPDATE: Here’s Bernier’s mask, sans Hollywood.)

Clearly, if Bernier is forced to remove the Hollywood sign from his mask, there’s only one sensible reaction: Creating a new mask that’s a tribute to the illegal downloading of movies on the Internet.

How does one visualize a torrent?

Categories: Commentary
  1. March 22, 2012 at 5:18 am

    Though I could easily argue for and against both sides, I’m going to have to side with Bernier on this one; Why him, out of the blue? Why now when this has been going on for as long as it has? As if Hollywood doesn’t make enough money each year you have to go after one guy who is making $1.25 mil this year who is simply paying homage to a local town ?

    How about the guys who are selling Hollywood shirts on street corners in Downtown L.A. ? Are they going after those folks, too ? I bet not.

  2. Justin
    March 22, 2012 at 7:57 am

    My first thought was that this is bad for business. The entertainment industry and Hollywood in general are a tight knit group. Bernier’s helmet is a tribute to the town, the industry and the fans/people that help support that industry. They look pretty stupid going after one of their own.

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