Home > Commentary > Jonathan Bernier will be allowed to stay “Hollywood”

Jonathan Bernier will be allowed to stay “Hollywood”


In a follow-up to the story I posted on Wednesday, the Hollywood Chamber of Commerce is no longer seeking a licensing fee from the Kings in exchange for Bernier wearing an illustration of the famous Hollywood sign on his goalie mask. Christine Sovich of Global Icons, the agency that represents the Hollywood sign’s trust, told Mayorsmanor.com, that it was all a misunderstanding.

“The Chamber has no objection to the use of it in that nature,” Sovich said of Bernier’s mask. “We apologize for the inconvenience of the original letter. The Chamber has no objection to the use. He can continue to use it that way.” Sovich said she planned to send the Kings a letter giving Bernier permission to use the Hollywood symbol. Though a spokesperson for the Kings said Thursday afternoon that no letter had been received and that Bernier will continue to cover up the sign with a strip of tape featuring the Kings logo until the Kings receive the letter and thus, official permission to display the “Hollywood” emblem.

My response: “Oh good for them!” I’m so glad that our goalie, who chose to have Hollywood painted on his mask (along with a film reel and palm trees), to honor the entertainment industry will be “allowed” to continue to wear it. I hope the Hollywood Chamber of Commerce realized that this was a stupid move and ultimately, bad for business. Plus, not to mention how monumentally stupid they would look going after one of “their own.” Bernier’s helmet is a tribute to the town, the men and women who help produce the entertainment that we all love and most importantly, to the people and fans who pay to help make all of that happen. I’m glad the Hollywood Chamber of Commerce figured that out real quick!

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Categories: Commentary
  1. March 23, 2012 at 8:00 pm

    Thanks for the follow up! Was getting ready to start a letter writing campaign to have this decision reviewed, but apparently “it’s a misunderstanding.” Amen to that, and as they say in the entertainment industry “And….Action!”

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